Steve Barnes' World of Happiness

Andrés Arrieta on Facebook's campaign.

Yesterday's post overviewed Facebook's campaign with its bizarre angle framing tracking unwitting users as virtuous, but left unanswered the question of what Facebook's staff is really thinking; an appropriate omission since I'm no expert on the personalized ad industry, but I'm enough of a beginner to assume it's about money derived from it. The main available source for insight seems to be this article from the Electronic Frontier Foundation.