Steve Barnes' World of Happiness

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"Every Day Is A Mario Day"

A new ad from Nintendo randomly featuring a three-verse pop song. It sounds pretty "stock," but I have to say it's nice to reflect on the passage of the decades and note the lack of a seeming need for a thick coating of alternative rock ("YEAH!! POWER!!") and instead like its creator is firmly holding Iwata's hand and recalling his "fun for everyone" declaration.

(However, when it comes to representing the soul of Mario in a song, "Jump Up, Super Star" still wins. From a world in which video game music was once seen as primitive, it's phenomenal that the best song about a video game character is now found inside one of his games rather than outside.)